As Data Driven Marketing has risen in popularity, so have the voices claiming that this will impede creativity in the Advertising world. Yet, in reality, it is a new type of creativity that is key to unlocking new insights, that when applied, can drive Competitive Advantage for Marketers. Therefore, in order to recognize and promote excellence in this area, I-COM launched in Rome the first ever Data Creativity Awards in 2012 amongst great fanfare and entries from around the world. Since then, the popularity of Data Creativity concept has increased. For example, Sir Martin Sorrell has recently posted an article entitled, ‘Creativity in the Age of the Maths Men’.
 
I-COM is proud and excited, together with their Patronage and Board members from around the world, to present the 2nd edition of the Data Creativity Awards.
 
Submit your entries now to potentially win this prestigious award. The deadline for entering the awards is November 15th, 2013.
 
Winning an award or even being shortlisted will enhance personal as well as corporate reputations and give the team involved a real morale boost. I-COM encourages in the entries for all the companies of the ecosystem that made the success possible, to enter as a team.
 
Link:
[1] Entry Submission - http://i-com.org/dca-overview-2014/