SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | City Media SRL |
90
0.87%
|
141
3.61%
|
4.296
110
|
| Static boards |
76
0.83%
|
139
3.56%
|
3.868
99
|
|
| Dynamic boards |
14
1.21%
|
84
2.15%
|
428
11
|
|
| 2 | Cocor SA |
1
0.01%
|
192
4.92%
|
1.352
35
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Dynamic boards |
1
0.09%
|
192
4.92%
|
1.352
35
|
|
| 3 | Communications Media SRL |
348
3.38%
|
298
7.63%
|
10.361
266
|
| Static boards |
348
3.80%
|
298
7.63%
|
10.361
266
|
|
| Dynamic boards |
-
-
|
-
-
|
-
-
|
|
| 4 | Defi Romania SRL |
331
3.21%
|
2.049
52.58%
|
51.543
1.322
|
| Static boards |
330
3.61%
|
2.049
52.57%
|
51.477
1.321
|
|
| Dynamic boards |
1
0.09%
|
41
1.04%
|
66
2
|
|
| 5 | Euromedia Group SA |
5.411
52.49%
|
3.044
78.08%
|
301.705
7.740
|
| Static boards |
5.298
57.91%
|
3.030
77.74%
|
291.708
7.484
|
|
| Dynamic boards |
113
9.75%
|
970
24.88%
|
9.997
256
|
|
| 6 | Fairway Media SRL |
379
3.68%
|
1.464
37.55%
|
34.955
897
|
| Static boards |
329
3.60%
|
1.321
33.90%
|
28.517
732
|
|
| Dynamic boards |
50
4.31%
|
903
23.18%
|
6.438
165
|
|
| 7 | Getica OOH SRL |
1.628
15.79%
|
2.279
58.46%
|
110.064
2.824
|
| Static boards |
1.061
11.60%
|
2.187
56.11%
|
61.033
1.566
|
|
| Dynamic boards |
567
48.92%
|
1.380
35.40%
|
49.031
1.258
|
|
| 8 | Media Advertising SRL |
124
1.20%
|
779
19.98%
|
14.307
367
|
| Static boards |
98
1.07%
|
774
19.85%
|
11.848
304
|
|
| Dynamic boards |
26
2.24%
|
219
5.62%
|
2.458
63
|
|
| 9 | New Age Advertising Agency SRL |
857
8.31%
|
1.829
46.92%
|
47.179
1.210
|
| Static boards |
491
5.37%
|
1.664
42.69%
|
26.607
683
|
|
| Dynamic boards |
366
31.58%
|
943
24.19%
|
20.572
528
|
|
| 10 | Universal Solution SRL |
636
6.17%
|
1.568
40.22%
|
52.705
1.352
|
| Static boards |
622
6.80%
|
1.567
40.20%
|
50.701
1.301
|
|
| Dynamic boards |
14
1.21%
|
397
10.19%
|
2.004
51
|
|
| 11 | Way Media SRL |
503
4.88%
|
1.429
36.65%
|
43.154
1.107
|
| Static boards |
496
5.42%
|
1.421
36.47%
|
42.250
1.084
|
|
| Dynamic boards |
7
0.60%
|
77
1.98%
|
903
23
|
Name:
SAO 2024
| Mobility study completion period: | iulie 2018 - sept. 2023 |
| Universe size: | 3.897.931 persoane |
| Sample size: | 20,926 respondenti |
| Satellite image analysis period for traffic data modeling | mar 2023 - feb 2024 |
| Boards included in the study: | toate fetele suport existente in teren in februarie 2025 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.