SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | City Media SRL |
90
0.87%
|
141
3.61%
|
4.296
110
|
| Static boards |
76
0.83%
|
139
3.56%
|
3.868
99
|
|
| Panouri digitale |
14
7.04%
|
84
2.15%
|
428
11
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 2 | Cocor SA |
1
0.01%
|
192
4.92%
|
1.352
35
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Panouri digitale |
1
0.50%
|
192
4.92%
|
1.352
35
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 3 | Communications Media SRL |
348
3.37%
|
298
7.63%
|
10.361
266
|
| Static boards |
348
3.80%
|
298
7.63%
|
10.361
266
|
|
| Panouri digitale |
-
-
|
-
-
|
-
-
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 4 | Defi Romania SRL |
331
3.21%
|
2.049
52.58%
|
51.543
1.322
|
| Static boards |
330
3.60%
|
2.049
52.57%
|
51.477
1.321
|
|
| Panouri digitale |
1
0.50%
|
41
1.04%
|
66
2
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 5 | Euromedia Group SA |
5.419
52.48%
|
3.044
78.09%
|
302.437
7.759
|
| Static boards |
5.305
57.92%
|
3.031
77.75%
|
292.391
7.501
|
|
| Panouri digitale |
54
27.14%
|
813
20.85%
|
6.190
159
|
|
| Panouri derulabile |
60
6.20%
|
351
9.00%
|
3.856
99
|
|
| 6 | Fairway Media SRL |
382
3.70%
|
1.464
37.56%
|
35.107
901
|
| Static boards |
329
3.59%
|
1.321
33.90%
|
28.517
732
|
|
| Panouri digitale |
53
26.63%
|
920
23.59%
|
6.590
169
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 7 | Getica OOH SRL |
1.633
15.82%
|
2.282
58.54%
|
110.650
2.839
|
| Static boards |
1.064
11.62%
|
2.196
56.33%
|
61.349
1.574
|
|
| Panouri digitale |
22
11.06%
|
450
11.56%
|
2.830
73
|
|
| Panouri derulabile |
547
56.57%
|
1.249
32.05%
|
46.470
1.192
|
|
| 8 | Media Advertising SRL |
124
1.20%
|
779
19.98%
|
14.307
367
|
| Static boards |
98
1.07%
|
774
19.85%
|
11.848
304
|
|
| Panouri digitale |
2
1.01%
|
100
2.55%
|
272
7
|
|
| Panouri derulabile |
24
2.48%
|
166
4.25%
|
2.187
56
|
|
| 9 | New Age Advertising Agency SRL |
857
8.30%
|
1.829
46.92%
|
47.169
1.210
|
| Static boards |
491
5.36%
|
1.664
42.69%
|
26.607
683
|
|
| Panouri digitale |
35
17.59%
|
620
15.90%
|
3.022
78
|
|
| Panouri derulabile |
331
34.23%
|
528
13.55%
|
17.540
450
|
|
| 10 | Universal Solution SRL |
637
6.17%
|
1.603
41.13%
|
52.995
1.360
|
| Static boards |
622
6.79%
|
1.568
40.22%
|
50.895
1.306
|
|
| Panouri digitale |
15
7.54%
|
432
11.08%
|
2.100
54
|
|
| Panouri derulabile |
-
-
|
-
-
|
-
-
|
|
| 11 | Way Media SRL |
503
4.87%
|
1.428
36.65%
|
43.030
1.104
|
| Static boards |
496
5.42%
|
1.421
36.47%
|
42.250
1.084
|
|
| Panouri digitale |
2
1.01%
|
29
0.75%
|
110
3
|
|
| Panouri derulabile |
5
0.52%
|
55
1.41%
|
670
17
|
Name:
SAO 2024
| Mobility study completion period: | iul 2018 - sep 2023 |
| Universe size: | 3.897.931 persoane |
| Sample size: | 20.926 respondenti |
| Satellite image analysis period for traffic data modeling | mar 2023 - feb 2024 |
| Boards included in the study: | toate fetele suport existente in teren in martie 2025 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.