SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | City Media SRL |
88
0.87%
|
140,5
3.60%
|
4.241
108,8
|
| Static boards |
76
0.84%
|
138,9
3.56%
|
3.868
99,2
|
|
| Dynamic boards |
12
1.18%
|
80,4
2.06%
|
373
9,6
|
|
| 2 | Cocor SA |
1
0.01%
|
191,9
4.92%
|
1.352
34,7
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Dynamic boards |
1
0.10%
|
191,9
4.92%
|
1.352
34,7
|
|
| 3 | Communications Media SRL |
346
3.44%
|
297,6
7.63%
|
10.244
262,8
|
| Static boards |
346
3.82%
|
297,6
7.63%
|
10.244
262,8
|
|
| Dynamic boards |
-
-
|
-
-
|
-
-
|
|
| 4 | Defi Romania SRL |
322
3.20%
|
2.018,3
51.78%
|
50.719
1.301,2
|
| Static boards |
321
3.55%
|
2.018,2
51.78%
|
50.653
1.299,5
|
|
| Dynamic boards |
1
0.10%
|
40,6
1.04%
|
66
1,7
|
|
| 5 | Euromedia Group SA |
5.375
53.40%
|
3.035,3
77.87%
|
298.838
7.666,6
|
| Static boards |
5.266
58.21%
|
3.029,1
77.71%
|
289.274
7.421,2
|
|
| Dynamic boards |
109
10.71%
|
912,0
23.40%
|
9.564
245,4
|
|
| 6 | Fairway Media SRL |
374
3.72%
|
1.466,6
37.62%
|
34.250
878,7
|
| Static boards |
329
3.64%
|
1.321,3
33.90%
|
28.520
731,7
|
|
| Dynamic boards |
45
4.42%
|
888,4
22.79%
|
5.730
147,0
|
|
| 7 | Getica OOH SRL |
1.502
14.92%
|
2.265,4
58.12%
|
97.456
2.500,2
|
| Static boards |
1.037
11.46%
|
2.144,8
55.03%
|
58.646
1.504,5
|
|
| Dynamic boards |
465
45.68%
|
1.352,3
34.69%
|
38.810
995,7
|
|
| 8 | Media Advertising SRL |
124
1.23%
|
779,0
19.98%
|
14.307
367,0
|
| Static boards |
98
1.08%
|
773,9
19.85%
|
11.848
304,0
|
|
| Dynamic boards |
26
2.55%
|
219,0
5.62%
|
2.458
63,1
|
|
| 9 | New Age Advertising Agency SRL |
826
8.21%
|
1.795,8
46.07%
|
45.135
1.157,9
|
| Static boards |
486
5.37%
|
1.650,0
42.33%
|
26.315
675,1
|
|
| Dynamic boards |
340
33.40%
|
852,0
21.86%
|
18.820
482,8
|
|
| 10 | Universal Solution SRL |
606
6.02%
|
1.554,9
39.89%
|
49.342
1.265,9
|
| Static boards |
592
6.54%
|
1.553,9
39.87%
|
47.338
1.214,4
|
|
| Dynamic boards |
14
1.38%
|
397,2
10.19%
|
2.005
51,4
|
|
| 11 | Way Media SRL |
501
4.98%
|
1.428,2
36.64%
|
42.920
1.101,1
|
| Static boards |
496
5.48%
|
1.421,4
36.47%
|
42.250
1.083,9
|
|
| Dynamic boards |
5
0.49%
|
54,9
1.41%
|
670
17,2
|
Name:
SAO 2024
| Mobility study completion period: | iulie 2018 - sept. 2023 |
| Universe size: | 3.897.931 persoane |
| Sample size: | 20,926 respondenti |
| Satellite image analysis period for traffic data modeling | mar 2023 - feb 2024 |
| Boards included in the study: | toate fetele suport existente in teren in septembrie 2024 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.