SAO audience results
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| # | Company name |
Boards
Number of panels
No.
Percentage
(%)
|
Reach
Thousand individuals
Thou.
Percentage
(%)
|
GRP
Thousand individuals
Thou.
Percentage
(%)
|
|---|---|---|---|---|
| 1 | City Media SRL |
85
0.94%
|
178
5.19%
|
5.797
170
|
| Static boards |
73
0.90%
|
176
5.14%
|
5.268
154
|
|
| Dynamic boards |
12
1.23%
|
106
3.11%
|
530
15
|
|
| 2 | Cocor SA |
1
0.01%
|
207
6.07%
|
1.594
47
|
| Static boards |
-
-
|
-
-
|
-
-
|
|
| Dynamic boards |
1
0.10%
|
207
6.07%
|
1.594
47
|
|
| 3 | Communications Media SRL |
373
4.10%
|
273
7.99%
|
13.316
389
|
| Static boards |
373
4.60%
|
273
7.99%
|
13.316
389
|
|
| Dynamic boards |
-
-
|
-
-
|
-
-
|
|
| 4 | Defi Romania SRL |
304
3.35%
|
1.943
56.83%
|
57.315
1.676
|
| Static boards |
303
3.74%
|
1.943
56.83%
|
57.237
1.674
|
|
| Dynamic boards |
1
0.10%
|
48
1.40%
|
77
2
|
|
| 5 | Euromedia Group SA |
4.478
49.28%
|
2.666
77.95%
|
313.812
9.177
|
| Static boards |
4.371
53.88%
|
2.659
77.77%
|
303.764
8.883
|
|
| Dynamic boards |
107
10.97%
|
928
27.14%
|
10.048
294
|
|
| 6 | Fairway Media SRL |
366
4.03%
|
1.498
43.81%
|
38.176
1.116
|
| Static boards |
332
4.09%
|
1.355
39.61%
|
33.009
965
|
|
| Dynamic boards |
34
3.49%
|
871
25.46%
|
5.167
151
|
|
| 7 | Getica OOH SRL |
1.449
15.95%
|
2.173
63.54%
|
112.647
3.294
|
| Static boards |
1.014
12.50%
|
2.067
60.44%
|
69.079
2.020
|
|
| Dynamic boards |
435
44.62%
|
1.385
40.49%
|
43.568
1.274
|
|
| 8 | Media Advertising SRL |
123
1.35%
|
813
23.78%
|
16.257
475
|
| Static boards |
97
1.20%
|
808
23.64%
|
13.311
389
|
|
| Dynamic boards |
26
2.67%
|
243
7.11%
|
2.945
86
|
|
| 9 | New Age Advertising Agency SRL |
822
9.05%
|
1.809
52.89%
|
54.856
1.604
|
| Static boards |
482
5.94%
|
1.680
49.12%
|
31.254
914
|
|
| Dynamic boards |
340
34.87%
|
940
27.49%
|
23.603
690
|
|
| 10 | Universal Solution SRL |
616
6.78%
|
1.563
45.72%
|
58.097
1.699
|
| Static boards |
602
7.42%
|
1.562
45.69%
|
55.803
1.632
|
|
| Dynamic boards |
14
1.44%
|
444
12.98%
|
2.295
67
|
|
| 11 | Way Media SRL |
470
5.17%
|
1.336
39.08%
|
49.716
1.454
|
| Static boards |
465
5.73%
|
1.330
38.88%
|
48.964
1.432
|
|
| Dynamic boards |
5
0.51%
|
61
1.78%
|
752
22
|
Name:
SAO 2023
| Mobility study completion period: | 8 ian 2018 - 31 iul 2022 |
| Universe size: | 3,419,635 persoane |
| Sample size: | 20,641 respondenti |
| Satellite image analysis period for traffic data modeling | mar 2022 - feb 2023 |
| Boards included in the study: | toate fetele suport existente in teren in octombrie 2023 |
The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT
Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.
GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.