SAO audience results

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#	Company name	Boards Number of panels No. Percentage (%)	Reach Thousand individuals Thou. Percentage (%)	GRP Thousand individuals Thou. Percentage (%)
1	Cocor SA	1 0.01%	266 7.59%	1,977 56
2	Communications Media SRL	358 5.21%	301 8.58%	12,698 362
3	Defi Romania SRL	290 4.22%	1,948 55.59%	52,557 1,500
4	Euromedia Group SA	3.065 44.58%	2,600 74.19%	226,948 6,476
5	Fairway Media SRL	326 4.74%	1,355 38.66%	34,745 991
6	Getica OOH SRL	1.107 16.10%	2,185 62.34%	81,011 2,312
7	Media Advertising SRL	117 1.70%	864 24.64%	15,533 443
8	New Age Advertising Agency SRL	440 6.40%	1,507 43.00%	29,402 839
9	Seaview Advertising SRL	11 0.16%	144 4.11%	811 23
10	Universal Solution SRL	615 8.94%	1,606 45.82%	55,617 1,587
11	Way Media SRL	535 7.78%	1,390 39.66%	59,816 1,707

Name:

SAO 2021

Mobility study completion period:	8 ian 2018 - 26 ian 2020
Universe size:	3,504,586 persoane
Sample size:	13,252 respondenti
Satellite image analysis period for traffic data modeling	feb 2019 - ian 2020
Boards included in the study:	toate fetele suport existente in teren in aprilie 2022

The existence and characteristics of all the panels included in the SAO are verified through field visits, according to the Organization and Operation Regulations of the OOH Department within BRAT

Reach: represents the number of people (unique, deduplicated) who see a panel or a selection of panels, on average per week, also called the "audience of the panel". It is expressed in thousands (total number of people from the universe) and in percentage (%) compared to the total universe.

GRP: represents the total number of contacts registered by the selection of support faces in a week expressed in thousands (total contacts) or % relative to the total universe.